The Rise Of Gen Z & Their Influence In The Fashion Industry: EATLW 2024.
The East Africa Textile & Leather Week (EATLW) 2024 was a grand showcase of the dynamic and ever-evolving fashion industry, held at the Sarit Expo Center in Westlands, Nairobi, Kenya. Among the many insightful events, the panel discussion on “The Rise Of Gen Z & Their Influence In The Fashion Industry” stood out, attracting a large audience eager to understand the changing tides in fashion.
The Panel Discussion
The discussion was masterfully led by Saitoti Meitamei, CEO & Director of Delight School of Fashion Design. His deep understanding of fashion trends and youth culture set the stage for a stimulating conversation.
The panel comprised some of the most influential names in the fashion industry:
- Ashok Sunny, CEO of Ashok Sunny Tailored, a bespoke luxury men’s wear brand. Known for his exquisite tailoring and attention to detail, Sunny has carved out a niche for himself in the luxury market.
- Zia Bett, CEO of Zia Africa, a brand renowned for its timeless women’s wear. Bett’s designs are celebrated for their elegance and versatility, appealing to women who value both tradition and modernity.
- Wambui Mukenyi, CEO of Wambui Mukenyi brand. Mukenyi’s brand is synonymous with sophistication and grace, offering designs that reflect contemporary African fashion. The brand is keen on providing Brands with uniforms that reflect perfectly on the Company, also doing Bridal wear and wedding planning.
- Samantha Nyakoe, a prominent fashion influencer and CEO of Closet Plug. Nyakoe’s influence extends beyond just fashion; she is a trendsetter whose opinions shape consumer behavior among young fashion enthusiasts.
Key Insights from the Discussion
The panelists delved into the profound impact Gen Z is having on the fashion industry. Here are some of the key insights:
- Digital Natives with a Conscience:
Gen Z consumers are digital natives who live and breathe technology. They are highly engaged on social media platforms, making digital marketing and online presence crucial for fashion brands. However, they are also highly conscious of social and environmental issues, favoring brands that are sustainable and ethical.
2. Personalization and Individuality:
This generation values individuality and personalization. They prefer unique, custom-made pieces over mass-produced fashion. Brands like Ashok Sunny, Wambui Mukenyi and Zia Africa which offer bespoke services, are perfectly positioned to meet these demands.
3. Influence of Fashion Influencers:
Influencers like Samantha Nyakoe play a critical role in shaping the preferences and purchasing decisions of Gen Z. Their endorsements can make or break a brand. Engaging with influencers is therefore a strategic move for fashion brands looking to connect with this demographic.
4. Timeless Yet Trendy:
Zia Bett highlighted the importance of creating timeless pieces that still appeal to the trendy nature of Gen Z. Her brand’s success is a testament to balancing classic styles with contemporary trends.
5. Innovation and Technology:
Integrating technology into fashion is no longer optional. From virtual try-ons to AI-driven fashion recommendations, tech innovations are revolutionizing the industry. Saitoti Meitamei emphasized how the Delight School of Fashion Design is incorporating tech into their curriculum to prepare future designers for this digital age.
The EATLW 2024 panel discussion shed light on the transformative impact of Gen Z on the fashion industry. Brands that adapt to the values and preferences of this generation are poised for success. The insights shared by the panelists provided valuable guidance for fashion entrepreneurs looking to navigate this new landscape.
As we move forward, it is clear that Gen Z’s influence will continue to grow, shaping the future of fashion in ways we are only beginning to understand. The dialogue initiated at EATLW 2024 (East Africa Textile & Leather Week) is just the beginning of an exciting journey into the future of fashion.
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