How to Master PPC Advertising with Delight’s Digital Marketing Course
How to Master PPC Advertising with Delight’s Digital Marketing Course
Pay-Per-Click (PPC) advertising is one of the most effective tools in digital marketing. Whether you’re promoting a brand, product, or service, PPC allows you to reach your audience instantly and drive measurable results. However, mastering PPC requires more than just setting up ads—it takes strategy, analysis, and technical know-how. That’s why Delight Technical College in Nairobi offers a comprehensive Digital Marketing Course that includes hands-on training in PPC advertising.
What is PPC Advertising?
PPC (Pay-Per-Click) is a model of digital advertising where advertisers pay each time their ad is clicked. Common platforms include:
- 🔍 Google Ads – Search and display network campaigns
- 📘 Facebook & Instagram Ads – Highly targeted social campaigns
- ▶️ YouTube Ads – Video marketing with precise audience targeting
- 💼 LinkedIn Ads – B2B advertising and lead generation
Why Learn PPC at Delight Technical College?
PPC is a vital skill in today’s digital economy. Learning PPC at Delight gives you:
- ✅ Practical skills in setting up, optimizing, and scaling ad campaigns
- ✅ Real-time analytics to track ROI and ad performance
- ✅ Expert insights on keyword bidding, audience targeting, and A/B testing
- ✅ Certification readiness for Google Ads and Meta Ads exams
What You’ll Learn in the PPC Module
- PPC Fundamentals
- Understanding campaign types and ad formats
- Defining campaign goals and choosing the right platform
- Google Ads Training
- Creating search, display, and shopping campaigns
- Keyword research and bidding strategies
- Writing compelling ad copy and extensions
- Social Media Advertising
- Setting up Meta Ads Manager (Facebook/Instagram)
- Targeting custom audiences and using lookalike strategies
- Retargeting and conversion tracking
- Performance Measurement
- Using Google Analytics and ad dashboards to measure performance
- Interpreting metrics like CPC, CTR, Quality Score, and ROAS
- Optimizing for Results
- A/B testing ads, adjusting bids, and improving Quality Scores
- Budgeting effectively to maximize ROI
Who Should Enroll?
- Aspiring digital marketers
- Business owners looking to advertise online
- Freelancers or entrepreneurs running ad campaigns
- Marketing professionals seeking to upskill
Why Choose Delight Technical College?
🎓 Industry-Relevant Curriculum
Stay ahead with updated modules aligned with current ad platform standards.
🧑🏫 Expert Trainers
Learn from certified Google Ads professionals and active marketers.
💼 Career & Freelance Support
Get portfolio-building experience and access to job leads or freelance gigs.
📍 Prime Nairobi Location
Join Kenya’s growing community of digital marketing professionals.
Course Details
📍 Location: Nairobi, Kenya
📅 Intakes: January, May, September
⏱ Duration: 3 to 6 months
📞 Contact: [Insert phone number]
📧 Email: [Insert email address]
🌐 Website: [Insert website URL]
🚀 Launch your digital marketing career. Master PPC advertising with training from Delight Technical College today!
