Digital Marketing for Education: Learn at Delight Technical College
Digital Marketing for Education: Learn at Delight Technical College
In today’s digital-first world, schools, colleges, and education providers must go beyond traditional outreach to stay competitive. From social media campaigns to search engine optimization, digital marketing is essential for attracting students, building a school’s reputation, and driving enrollment. At Delight Technical College in Nairobi, the Digital Marketing for Education course is tailored to help institutions and professionals thrive in the education sector through modern marketing strategies.
Why Digital Marketing Matters in Education
Education is no longer just about content — it’s also about communication. Digital marketing helps:
- 📢 Promote courses and academic programs effectively
- 🌍 Reach prospective students locally and globally
- 💬 Engage with parents, learners, and alumni through multiple channels
- 📈 Boost enrollment and online visibility
Schools that invest in digital marketing see better engagement, reputation growth, and student retention.
What You’ll Learn at Delight Technical College
- Digital Marketing Strategy for Education
- Building a marketing plan for schools, colleges, and e-learning platforms
- Understanding student personas and user journeys
- Social Media & Content Marketing
- Managing platforms like Facebook, Instagram, LinkedIn, and TikTok for institutions
- Creating blogs, videos, and student success stories that resonate
- Search Engine Optimization (SEO)
- Improving school websites to rank higher on Google
- Keyword research and local SEO for schools
- Paid Advertising (PPC & Social Ads)
- Running Google Ads and Facebook/Instagram campaigns to drive enrollments
- Budget planning and ad targeting for maximum ROI
- Email & WhatsApp Marketing
- Creating automated workflows for inquiries and follow-ups
- Building email newsletters and WhatsApp campaigns for student engagement
- Analytics & Performance Tracking
- Using tools like Google Analytics and Meta Business Suite
- Measuring campaign success and improving based on data
Who Should Enroll?
- School and college marketing officers
- Education entrepreneurs and online course creators
- Administrators and communication teams
- Freelancers or agencies working with educational clients
Why Choose Delight Technical College?
✅ Education-Focused Curriculum
Tailored specifically for the education sector — not generic digital marketing.
💡 Practical Training
Hands-on exercises and real case studies from schools, universities, and edtech.
🧑🏫 Expert Lecturers
Taught by digital marketing professionals experienced in education branding.
📍 Based in Nairobi
Ideal for Kenya’s growing education and digital learning market.
Course Details
📍 Location: Nairobi, Kenya
📅 Intakes: February, June, October
🕒 Duration: 3 months
📞 Phone: [Insert phone number]
📧 Email: [Insert email address]
🌐 Website: [Insert website URL]
🎓 Want to increase student enrollment and brand visibility?
Join Digital Marketing for Education at Delight Technical College and learn how to grow educational impact through digital platforms.
