Anne Nthenya Mbithuka: Urban Geometry Meets Corporate Fashion in “Iloovi”
Anne Nthenya Mbithuka, the founder of Allure by Annia, is at the forefront of creating sustainable corporate fashion that caters to the modern professional. With a keen eye for both style and environmental impact, Anne has designed a brand that speaks to professionals aged 27-38 who seek to make a statement in their corporate attire while being mindful of sustainability. Her latest collection, “Iloovi,” draws inspiration from the vibrant urban landscape of Nairobi, transforming the city’s geometric shapes and structures into bold, artistic designs that redefine what it means to dress for success.
In “Iloovi,” Anne takes the dynamic and ever-evolving skyline of Nairobi and translates it into fashion that celebrates both art and architecture. The collection explores the city’s intricate lines, angles, and bold forms, which are reimagined through striking patterns, structured silhouettes, and cutting-edge fabrics. Each piece in the collection is a fusion of modern professionalism and urban artistry, designed for the woman who is not afraid to bring a little creativity and edge into the workplace.
The designs in “Iloovi” stand out with their geometric precision and strong, clean lines. Anne uses a mix of classic corporate cuts alongside bold prints and colors to create garments that are both powerful and elegant. The collection reflects the confidence of the modern professional who is not afraid to break away from traditional corporate norms and express herself through fashion. Whether it’s a sharp blazer, a structured pencil skirt, or a flowy dress with geometric detailing, “Iloovi” offers something for every woman who wants to make a bold yet sophisticated statement at work.
Sustainability is at the core of Anne’s design philosophy, and Allure by Annia is committed to using eco-friendly materials and ethical production practices. Each piece in the “Iloovi” collection not only offers style and innovation but also reflects Anne’s dedication to creating fashion that respects the planet.
To explore how “Iloovi” merges the geometry of Nairobi with sustainable, corporate elegance, you can connect with Anne on Instagram at @allurebyannia.
With Allure by Annia, Anne Nthenya Mbithuka is proving that corporate fashion can be both forward-thinking and sustainable, combining the best of urban design with the values of responsibility and creativity.
