Breaking Into the Commercial Photography Scene
Introduction
Commercial photography is one of the most dynamic and lucrative areas in the photography world. It involves creating images for commercial use—such as advertising, product catalogs, corporate promotions, and more. In Kenya’s growing economy, with expanding businesses and digital marketing, commercial photography is thriving.
If you’re passionate about photography and want to turn your skills into a profitable career, breaking into commercial photography offers exciting opportunities. This article explores how to start, build, and succeed in this competitive yet rewarding field.
- Understand What Commercial Photography Entails
Commercial photography is different from artistic or personal photography. It focuses on producing images that sell a product, promote a brand, or communicate a message. Common types include:
- Product photography (for catalogs, e-commerce)
- Corporate photography (events, portraits, annual reports)
- Food photography (menus, advertisements)
- Fashion photography (lookbooks, campaigns)
- Real estate photography (property listings)
Understanding these categories helps you tailor your skills and portfolio accordingly.
- Develop Technical Photography Skills
Mastering your camera and equipment is foundational. Key skills include:
- Mastering lighting techniques (natural and studio lighting)
- Composition and framing tailored for commercial appeal
- Post-processing skills using software like Adobe Photoshop and Lightroom
- Understanding color theory and how it affects marketing imagery
Taking specialized commercial photography courses, especially those accredited by NITA or other vocational bodies, provides structured learning and boosts credibility.
- Build a Strong Portfolio
A portfolio is your visual resume. To attract clients:
- Showcase diverse commercial projects that demonstrate your range
- Highlight your best work in product, fashion, or corporate photography
- Include before-and-after shots to show your editing skills
- Create an online portfolio via a professional website or platforms like Instagram and Behance
Regularly update your portfolio with new projects and client work.
- Network Within the Industry
Building relationships is crucial in Kenya’s commercial photography scene:
- Attend industry events, trade shows, and exhibitions
- Collaborate with local businesses, models, makeup artists, and designers
- Join photography and creative media groups on social media
- Partner with advertising agencies and marketing firms
Networking helps you get referrals and opens doors to new projects.
- Invest in the Right Equipment
While skill is paramount, quality equipment is essential to meet client expectations:
- Professional DSLR or mirrorless cameras
- Variety of lenses (macro, portrait, wide-angle)
- Studio lighting kits and reflectors
- Editing software subscriptions
Starting with basic gear and upgrading as you grow is a practical approach.
- Market Yourself Effectively
Successful commercial photographers know how to promote their services:
- Use social media marketing to showcase your work and client testimonials
- Create business cards and brochures for local outreach
- Optimize your website for search engines to attract online clients
- Offer introductory deals or packages to build your client base
Word-of-mouth remains powerful, so always deliver quality work on time.
- Understand Client Needs and Business Skills
Commercial photography is a business. To succeed, learn to:
- Communicate clearly with clients to understand their vision and expectations
- Manage budgets, contracts, and usage rights for images
- Deliver projects on schedule and within agreed terms
- Price your services competitively yet profitably
Developing professionalism and business acumen sets you apart.
Conclusion
Breaking into commercial photography in Kenya requires a mix of technical skill, creativity, business sense, and networking. With the country’s vibrant market and growing digital presence, there’s ample opportunity for talented photographers to thrive.
If you’re ready to start or elevate your commercial photography career, focus on building a strong portfolio, mastering client relations, and continuously honing your craft.
