Delight’s Regional Recruitment Strategies: What Works Best Across East Africa

To remain competitive and inclusive, Delight Technical College has developed a range of targeted recruitment strategies that resonate with students from Uganda, Tanzania, Rwanda, South Sudan, Ethiopia, DRC, Burundi, and Somalia. Here’s a breakdown of what’s working best—and why:

✅ 1. Localized Outreach Through School Partnerships

What works:

• Visiting secondary schools and TVET institutions in key cities like Kampala, Kigali, Dar es Salaam, and Juba
• Hosting career talks, mini workshops, and live demos in fashion, media, and ICT

Why it works:

• Builds trust with educators
• Reaches students at decision-making stages

✅ 2. Country-Specific Social Media Campaigns

What works:

• Targeted Facebook and Instagram ads featuring local alumni, course videos, and scholarship info
• Running WhatsApp broadcast lists for instant Q&A and application assistance

Why it works:

• Youth spend more time online
• Country-specific content (language, testimonials, visuals) boosts relatability

✅ 3. Mobile Application Support & Regional Agents

What works:

• Partnering with local education agents or alumni to assist with:
  • Applications
  • Visa support
  • Parental engagement

Why it works:

• Removes language and system barriers
• Gives parents a trusted point of contact

✅ 4. Scholarships & Flexible Payment Plans

What works:

• Offering partial scholarships to top performers from each country
• Creating customized tuition plans for regional families

Why it works:

• Encourages high-potential students to apply
• Increases accessibility and retention

✅ 5. Regional Alumni as Brand Ambassadors

What works:

• Highlighting success stories of students from DRC, Uganda, Tanzania, etc.
• Using these alumni for talks, videos, and school visits

Why it works:

• Shows real outcomes
• Builds peer trust

✅ 6. Education Fairs and Country Roadshows

What works:

• Organizing Delight-hosted open days or participating in local TVET expos
• Bundling services: application help, visa info, course demos

Why it works:

• Builds brand visibility
• Encourages immediate sign-ups

✅ 7. Bilingual and Multilingual Materials

What works:

• Course brochures and websites in English, French, Kiswahili, and Kinyarwanda
• Onboarding support in local dialects

Why it works:

• Removes information gaps for Francophone and Lusophone students
• Supports smooth academic transition

✅ 8. Online & Blended Learning Options

What works:

• Digital enrollment for students who can’t travel immediately
• Short-term online courses to build interest

Why it works:

• Expands reach into rural and underserved areas
• Offers bridge access for in-person learning later